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Title details for A Great Idea at the Time by Alex Beam - Available

A Great Idea at the Time

by Alex Beam
ebook
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Today the classics of the western canon, written by the proverbial "dead white men," are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion?
In A Great Idea at the Time Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, A Great Idea at the Time will leave readers asking themselves: Have I read Lucretius's De Rerum Natura lately? If not, why not?
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Publisher: PublicAffairs

Kindle Book

  • Release date: November 4, 2008

OverDrive Read

  • ISBN: 9780786726981
  • Release date: November 4, 2008

EPUB ebook

  • ISBN: 9780786726981
  • File size: 1253 KB
  • Release date: November 4, 2008
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Antiques History Sociology Nonfiction

Languages

English

Today the classics of the western canon, written by the proverbial "dead white men," are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion?
In A Great Idea at the Time Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, A Great Idea at the Time will leave readers asking themselves: Have I read Lucretius's De Rerum Natura lately? If not, why not?
Expand title description text
Antiques History Sociology Nonfiction