Part I: Building a Strong Foundation for Your Plan.
Chapter 1: Starting Your Planning Engine.
Chapter 2: Generating a Successful Business Idea.
Chapter 3: Defi ning Your Business Purpose.
Part II: Developing Your Plan's Components.
Chapter 4: Understanding Your Business Environment.
Chapter 5: Charting Your Strategic Direction.
Chapter 6: Describing Your Business and Its Capabilities.
Chapter 7: Crafting Your Marketing Plan.
Chapter 8: Tallying Up Your Financial Situation.
Part III: Tailoring a Business Plan to Fit Your Needs.
Chapter 9: Planning for a One-Person Business.
Chapter 10: Planning for a Small Business.
Chapter 11: Planning for an Established Business.
Chapter 12: Planning for a Nonprofi t Organization.
Chapter 13: Planning in an Online World.
Part IV: Making the Most of Your Plan.
Chapter 14: Putting Your Plan Together.
Chapter 15: Putting Your Plan to Work.
Part V: The Part of Tens.
Chapter 16: Ten Signs That Your Plan May Need an Overhaul.
Chapter 17: Ten Ways to Fund Your Business Plan.
Chapter 18: Ten Ways to Evaluate a New Business Idea.
Chapter 19: Ten Questions to Ask Before You Finish Your Business Plan.
Appendix: About the CD.